Issue 9, October 2013


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Signature Breads

Signature Breads is a Certified National Minority Supplier Development Council (NMSDC) Minority Business Enterprise and a leading supplier of par-baked and fully baked breads in North America, baking more than 125 premium varieties of bread and rolls.

Rudi's and Signature Breads began as a collection of small, independent bakeries. In 1994 they became part of the Pillsbury/General Mills family of companies. Twelve years later, Signature Breads’ employees purchased the company and have continued to grow their business while expanding their offerings.

Today, Signature Breads is the largest minority-owned baking company in the United States, employing people from 15 countries. This diverse team speaks more than eight different languages and has created a long-held tradition of inclusivity and positive employee relations.

Signature Breads are made with the highest quality ingredients, craftsmanship and artistry. Product offerings are kept fresh and on-trend by anticipating the wants and needs of customers.

Current product offering include:

  • More than 30 all-natural varieties with no trans fats, preservatives or high fructose corn syrup.
  • Wheat and multigrain breads that provide 8 to 27 grams of whole grain per serving.
  • Light breads and rolls with less than 300 calories.
  • Mini breads representing one of today’s hottest menu trends.
  • Rustic artisan breads inspired by old world traditions.
  • Pre-sliced breads for convenience.

Sysco and Signature Breads are committed to a common goal — growing the bread category through innovation, competitive pricing and attention to quality.

Recently, members of the Sysco sales team were asked what they thought about Signature Breads:

"Signature Breads is working for our customers. From white tablecloths to delis to country clubs, Signature Breads does it all. They are a premier company in the marketplace that I lead with when walking into any account."
Justin Messenger, District Sales Manager

"I have worked with Signature Breads for several years. The employees distinguish themselves as true professionals and are an essential asset in growing the bread business. They constantly strive to meet our customers’ needs, and they are always there when I need them."
Kevin Vaughn, Marketing Associate

For more information on Signature Breads, please contact:

Signature Breads
100 Justin Dr.
Chelsea, MA 02150

1120 West Fairmont Drive
Tempe, AZ 85282

Kevin Monroe, Director of Sales and Marketing
Office: (617) 819-3033




MWBE Recipe Corner

Signature Cuban Sandwich

SUPC#: 8670153
Pack Size: 24/8 oz.

Ingredients (Serves 4):
1 loaf Signature Breads Cuban Bread
Prepared yellow mustard
1/2 pound baked ham, thinly sliced
1/2 pound roast pork, thinly sliced
8 thin dill pickle slices
1/2 pound Swiss cheese, thinly sliced
Sandwich press (to grill sandwiches)

Slice bread horizontally and open. Spread a thin layer of mustard on the top and bottom halves of the bread. Layer ingredients and close sandwiches.

Cut into four portions.

Grill sandwiches in a hot buttered sandwich press until bread is browned and cheese is melted.

Serve immediately.


Berry Bruschetta with Walnut Mint Pesto

SUPC#: 58600097
Pack Size: 25/8.75 oz.

Ingredients (Serves 6):
1 loaf Signature Breads French Baguette
1 cup baby spinach, loosely packed, rinsed and patted dry
¼ cup fresh mint leaves, rinsed and patted dry
3 tablespoons walnuts, toasted and chopped
2 tablespoons olive oil
1 tablespoon balsamic vinegar
1 lemon peel, grated
4 ounces reduced fat cream cheese or creamy goat cheese
12 fresh frozen strawberries, partly thawed, each cut into 3 slices

Slice baguette into 1/2” thick slices and place on a baking sheet. Toast at 400 degrees for 8 to 10 minutes, or until crisp. Let cool.

Combine spinach, walnuts, oil, mint, lemon peel and vinegar in food processor. Pulse until mixture is finely chopped (not smooth). Be sure to reserve a few mint leaves for garnish.

Spread cheese on each baguette slice, and then add a spoonful of pesto on top of cheese.

Top each baguette with three strawberry slices and garnish with reserved mint leaves.

Foods of the Month

Country Ham Month
Fair Trade Month
National Apple Month
National Applejack Month
National Caramel Month
National Chili Month
National Cookie Month
National Dessert Month
National Pasta Month
National Pickled Peppers Month
National Pizza Festival Month
National Popcorn Poppin’ Month
National Pork Month
National Pretzel Month
National Seafood Month
Vegetarian Awareness Month

Georgia Pecan Month
Good Nutrition Month
National Peanut Butter Lover’s Month
National Pepper Month
National Pomegranate Month
Raisin Bread Month
Vegan Month

National Fruitcake Month
National Eggnog Month






The Benefits of Minority Certification

Sysco is committed to partnering with minority and women-owned suppliers. As the demand for certified minority suppliers has increased, more companies are requesting certificates in order to count Tier 1 and Tier 2 purchases with minority businesses.

To remain competitive, minority and women-owned businesses should seriously consider getting certified as an MWBE.

Being certified as an MWBE has the potential to open up new opportunities for business, including small business set-asides, military school district contracts, and more. Getting certified is not just good for business, it’s smart business.

Effective January 1, 2014, companies receiving certification through regional chapters of the National Minority Supplier Development Council (NMSDC) will no longer need to apply in each state, because regional certificates will be recognized nationally.

Contact the NMSDC for information on regional chapters. Or learn more on their website.


A Success Story

New to Sysco, Teaspoon Willie’s, Inc. is an MBE supplier of an amazing line of all-natural gourmet sauces. They are a great example of the benefits that come from having multiple minority certifications. Currently, they are doing business with the military in the Middle East.


For information about their products, contact:
Willie Ingram


Sysco's Minority & Women-Owned (MWBE) Supplier Spend

Sysco partners with more than 400 minority and women-owned suppliers. Each year, this base continues to grow.

Diverse suppliers help Sysco meet the changing demands of foodservice operators while supporting strategic alliances that position Sysco, our customers and our suppliers for continued success.

It is important to continue doing business with minority and women-owned suppliers from a corporate and operating company perspective.

Sysco continues to increase purchases (spend) from minority and women-owned suppliers year after year. Our MWBE spend for FY 2013 was $918 million, as compared to $716 million in FY 2012.







Sysco's Supplier Diversity Registration Portal

Sysco’s Supplier Diversity Registration Portal is getting a new look! Although it is currently under construction, suppliers can still register online.

We encourage you to continue communicating the importance of portal registration to your minority suppliers.

Large customers still require minority suppliers to present certifications in order to count purchases for contract purposes. Please direct new and existing minority and women-owned suppliers to Sysco's Minority Supplier Registration Portal on

The registration portal allows Sysco to source various MWBE suppliers for products of interest. The portal also allows suppliers to create company profiles and upload MBE, WBE, and SBA Hubzone or (8A) certificates so that they are available when needed.

Why supplier diversity is important to Sysco operating companies:

  • Restaurant decision makers are becoming increasingly multicultural, multilingual and multifaceted. They often require "niche" or unique products from minority or women-owned companies.
  • Minorities and women are the fastest growing consumer/business base and contribute dramatically to the revenue streams of major corporations, including Sysco.
  • MWBEs may offer better pricing for Sysco Brand and non-Sysco Brand products.
  • Sysco frequently receives faster turnaround times and better or expanded service from MWBEs.
  • Supporting MWBEs allows Sysco to give back to the communities where we live, work and do business.
  • Supplier diversity programs help MWBEs grow. These programs also allow MWBEs to compete with other Sysco suppliers.
  • Many key customers — the military, national accounts, gaming customers — depend on and keep close track of Sysco's Tier 1 purchases from MWBE supplier partners.