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    Good Neighbors
    Fred Haines
    Fred Haines cooks honestly, but with just a bit of an edge.
    Owner/Chef:  Fred Haines
    Restaurant Group:  Standing Room Only Inc. (SRO)
    Location:  Sacramento, California
    Owner/manager:  Matt Haines
    Current restaurants:  33rd Street Bistro, Riverside Clubhouse
    Restaurants in development:  Blue Point Oyster Bar, Cache Creek Casino, Brooks, CA; Bistro 33, Davis, CA
    Web site:  www.33rdstreetbistro.com; www.riversideclubhouse.com
    Concepts:  approachable food in accessible, comfortable settings
    Check averages, 33rd Street Bistro and Riverside Clubhouse:  $20 to $30
    Number of seats in 33rd Street:  82 inside, 18 outside
    Number of seats in Riverside:  124 inside, 22 outside
    What’s it like being in the middle of a growth spurt? - Questions & Answers
    Two restaurants up and running and two on the way... please tell us a bit about the different Standing Room Only concepts and locations.
    We opened our first restaurant – the 33rd Street Bistro – in 1995. I had just come to Sacramento after a few years working in the Pacific Northwest. For some reason no place in town was offering a menu based on that region’s wonderful ingredients and wines. It was a natural way to carve out a niche with bold flavors and interesting flavor combinations, while providing Sacramento with something other than typical California food. In the first year open, the Bistro was honored with 13 different awards.

    Then a little over a year ago we had the opportunity to open another restaurant in a classic downtown steak restaurant. We knew we didn’t want to bring it back as a hardcore steakhouse. Instead the Riverside Clubhouse features straight up American fare: neighborhood favorites, some steaks, bacon-lettuce-tomato sandwiches, iceberg wedge salads. The Clubhouse has only been open about 10 months, and already we’re starting to get local recognition.

    Now Matt and I are working on seafood, planning to open the Blue Point Oyster Bar in the nearby Cache Creek Casino by April. This will be a totally different operation for us, since it’s located within an upscale food court. The Blue Point will have a sushi counter and serve po’boy sandwiches, steamed shellfish from a counter format.

    This summer, we’ll open Bistro 33, a variation of the 33rd Street Bistro, which will be in Davis, home of the University of California. I’m really excited about the building, which is in an old police station and city hall area.

    How do you and your brother dovetail your operational responsibilities?
    Matt and I have been working together since we opened 33rd Street Bistro and our arrangement is ideal. He’s a very good businessman, absolutely terrific with everything having to do with money. So Matt runs the front of the house, including all the hiring of wait staff and managers. Most important, he gives our restaurants a voice and a face.

    I pretty much stay involved with kitchen activities, where I’m in charge of all that hiring and purchasing, as well as menu development. Our relationship works so well because this allows us to both focus on our strengths and avoid conflicts.

    Let’s focus on 33rd Street for a minute. For starters, why on earth would you want to bother with full breakfast, seven days a week?
    Our whole goal was to provide a place where people would be comfortable hanging out. And that means any time of the day. On Saturday and Sunday breakfast really jams – anywhere between 400 and 500 covers. But throughout the week, you’d be completely surprised at how many people come in for breakfast.

    See, we serve food at 33rd Street all day long. We go straight from the breakfast menu to lunch and then dinner. From two o’clock through five, the dining room is a nice place for business meetings. So it doesn’t matter what time you come in the restaurant, there’s always a table and there are always people enjoying a meal or just lounging around.

    Do you see a lot of repeat customers?
    Oh yeah. That’s a big secret to our success. Because both Riverside Clubhouse and the 33rd Street Bistro are located within residential communities, it’s common for guests to come in three or four times a week. Two women in particular have been dining with us five days a week for seven years.

    We also cultivate a loyal following of single diners. I don’t believe anyone should ever feel awkward eating alone. Wine by the glass, comfortable counters, the chance to interact with our staff – it’s all part of creating the right environment.

    Is your staff as loyal as the customers?
    Many of the company’s best people have been with us a very long time. Pamela Cantu, the chef at 33rd Street, was someone I worked with in Portland and later made the move to Sacramento. She’s now been working with me for a total of 13 years. I’d say 60% of the kitchen staff at that restaurant has been with us for six years or more. Four in particular started in the dish area and have moved up to the line. I’d put them up against anyone, professionally trained or not.

    It’s kind of a love-hate situation. You either love working for us or you could hate in. We’re strict about what we want. We don’t let people change our recipes, for one thing. Consistency is just too important. We also push people to always reach for a higher level. But at the same time, we favor direct communication and try to maintain an open-door policy. If you have a better way to do something, or want to make a suggestion, we’re eager to discuss it. Our cooks are responsible for different specials every day, and that always gives them a chance to explore new ideas, too. I try to teach my kitchen staff about good utilization and balancing inventory to maximize cash flow. And I have high expectations about them assuming responsibility for their own work.

    What’s an average day like for you?
    I start each morning off at 33rd Street to meet with Pam. We go over food issues for about an hour or so then I’m off to the Clubhouse to work lunch with Jeremy. He started with us as a broiler cook and he’s still young. But he has shown real talent and an eagerness to learn about the business of side, so we’re thrilled to have him on the team and help him grow.

    After lunch, I head back over to the bistro to follow up with Pam and we all put the evening specials together. Then I go work dinner at the Riverside Clubhouse with Jeremy.

    What’s going to happen to your time when you open two more restaurants?
    By then the latest one will be open over a year. So I’ll be able to shift some attention to the Oyster Bar.

    But if I have to tell the truth, we are looking for a part time “mom.” You know, someone to help organize the central office, field press calls, help keep our schedules up-to date, and free up some of that administrative time.

    What sort of benefits and incentives do SRO employees get?
    We believe it’s crucial that everyone is comfortable and motivated. Hey, we’ve all got to make money to survive and stay alive. We have bonus plans. Some key management positions include ownership percentages. All employees get half off all the time. We give out prizes and trips and try to throw some good parties. Our employees make this company what it is and we want to show our appreciation. We are not afraid to put money back in the business.